Kay Wong-Alafriz, FCPA, FCA

Kay Wong-Alafriz, FCPA, FCA

ELECTED TO FELLOWSHIP

Kay Wong-Alafriz, FCPA, FCA

CFO, Kabam Games Inc. & Kabam Inc.

  • As CFO, played a pivotal role in scaling Kabam to achieve multi-billion-dollar status, maintaining strong profitability amid the technology industry's market challenges since 2017.
     
  • Led the development and execution of financial strategies that supported international expansion, optimized resource allocation, and established scalable operations, ensuring sustainable growth and market competitiveness.
     
  • In 2023, recognized with both BIV’s CFO Award, SME Category and as a Top 25 CFO in Vancouver by Finance & Investing and named to BIV’s BC500 list of influential business technology leaders (2021, 2022).

Kay is a financial expert whose vision and commitment to both business growth and community impact have distinguished her as a leader in finance and strategy.

Since 2017, she has leveraged decades of multi-industry experience to drive organizational success at Kabam, a subsidiary of Netmarble Corp., a global gaming company based in Korea. Under her leadership as CFO, Kabam has grown into a multi-billion-dollar enterprise and expanded to six locations. With her strategic financial management and oversight of data analytics and machine learning, Kay has driven cost efficiencies and helped the company achieve sustained profitability. These achievements garnered her Business in Vancouver’s BC CFO of the Year Award (small and medium enterprise category) in 2023.

Prior to joining Kabam, Kay held diverse leadership roles across industries. These include serving as an anti-money laundering expert for the RCMP, directing the Airport Improvement Fee program for the Vancouver Airport Authority, and serving as CFO and senior VP of the Grand Ho Tram/Asian Coast Development Ltd., where she led the funding, development, and operation of a $4.2 billion resort investment in Vietnam.

Beyond her corporate achievements, Kay has been a dedicated board member of the Vancouver Community College Foundation since 2006, providing strategic guidance on fundraising, scholarship distribution, and campus modernization. 

“Kay’s experience integrating financial expertise with business strategy represents the future of the CPA profession: technically skilled, strategically minded, and committed to developing the next generation of leaders.”

– Tina Lai, Chief People Officer, Kabam